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Utahns like to roast mallows, drive cars, and keep the same set of tires for years.
They're also really good at starting fires with them.
So, we turned common sense into Fire Sense, then taught Utahns how to use it.
Even the president admitted that his son couldn't get the songs out of his head.
of our company
Check out the TV spots
Fire Sense became part of Utah's common sense.
The people said...
should we tell 'em how to spell "ad"?
Not only did Utah wildfires drop 60% in the first two years of the campaign,
Fire Sense was recognized with a national Smokey The Bear award.
here are a few words from a news anchor...
the Smokey the Bear award...
and a case study
oh, and this is some work from past campaigns.
Meet the team:
*click click*
*scroll tap*
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